The sale price of your company increases or decreases with your intellectual property value. This is the price someone would pay specifically for your intellectual property. What is Intellectual Property? Intellectual property (IP) is one realm of property. It includes copyrights, trademarks, patents, trade secrets, and sometimes goodwill. We’ve covered copyrights and trademarks in […]
Logos: Trademark or Copyright?
When it comes to logos, you can register a copyright, trademark, or both. For the purpose of this article, logos are graphical depictions symbolizing a company. What is a Copyright? A copyright is a legal device that gives the holder the right to decide how, who, and when the copyrighted content is used. There are […]
Should I Trademark My Company Name?
Should I trademark my company name? Unfortunately, the answer is not a simple one. What is a Trademark? A trademark is a unique piece of intellectual property used for the purpose of defending your brand and goodwill. We’ve written a few blogs on this topic before. Trademarks can be a word, series of words, […]
Should I File an Intent to Use Trademark Application?
As mentioned in our Trademarks Part 2 blog, the US Patent and Trademark Office has two general types of domestic trademark applications. These are the 1(a) and 1(b) applications. A 1(b) trademark application is an Intent to Use (ITU) application. This means that you have not yet started using the proposed mark in commerce, but you have […]
Trademarks – Part 2
In Part 1 of this series (Trademarks – Part 1), we introduced trademarks and how they work, in general. In Part 2, we’re going to discuss the registration process. So if you’re already in business and profiting from your name and mark, then why register? Because registration creates a presumption that you were the first […]
Claiming Color as Part of Your Trademark
We spoke about trademarks in our prior post here, which discussed what a trademark is compared to the other types of intellectual property. Here, we plan on going a little deeper into one specific area of trademark law. Trademark Components Trademarks can have several components to them: (1) the literal element (AKA, words); (2) […]
Trademarks – Part 1
Do you know what a trademark is? Some legal terms can be confusing, and the differences between trademarks, patents, and copyrights can be unclear. Trademarks, patents, and copyrights are all distinct concepts within intellectual property, and they all serve different purposes. Let’s talk more about trademarks. Trademark Defined A trademark or service mark is a […]